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Marketing in Social Networks
Do you have an account on Facebook? How about Twitter, Plurk, Tumblr, or Multiply? Like you, most people create their own social network accounts for various reasons. Some just want to keep contact with friends and relatives and meet new people while some do so for business purposes. It is a wise choice as almost everybody accesses the internet everyday and visits their social networks. It goes without saying that the probability to sell here is high. The social network has in fact become a battlefield of economic competition.
Online boutiques
It doesn’t take much to start a business online. Big companies rent out web spaces to exhibit their products but that is already a tall order for small entrepreneurs. You can think later of web spaces when you are already established. Instead of striving to acquire a web space, make use of the free blogging sites or social networks. Aside from the fact that you could save a lot by having a space for free, a lot of people hold an account in this network and they are all possible costumers for you.
The Facebook is popular in this area. Ever noticed fan pages in Facebook with the name “pre-loved?” those are just examples of online boutiques. The owners did not spend a great deal of amount for their capital; instead, they are selling out their ‘pre-loved’ clothes and stuffs. All they do is take pictures of their products (clothes) post it in their pages and invited as much friends as they can to like the fan page then tag them in the photos. With this, the friends can browse through their photos and order whatever they choose among the products, just as simple as that, and you can already earn money. Several owners do not sell ‘pre-loved’ but imported and branded garments. Some people have actually stretched over clothes and began selling high-powered gadgets.
The only risk in online boutiques is encountering bogus buyers—people who order but wouldn’t claim nor pay their stuffs. You have to create your own means of avoiding or punishing these people but commonly, online boutique owners would post these bogus buyers’ names so they could not order again.
Additional support through other social networks
After establishing the boutique on Facebook, do not just stop there. Use the Twitter or other social networks to post links that would lead to your posts in Facebook. On the other hand, you can reach non-facebook users who have accounts in other social networks by extending out. Make sure to announce promos, arrival of new stocks, and other relevant information.
Indeed, there are a lot of opportunities online, only if you have the ability and the attitude to run a business such as this.
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