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The Goods: Live Hard, Sell Hard is a 2009 comedy film directed by Neal Brennan, starring Jeremy Piven and Ed Helms In a desperate attempt to save his rapidly failing used car dealership, Ben Selleck hires a crack team of "car mercenaries" to ramp up sales during the Fourth of July weekend. Led by the fast-talking, foul-mouthed, self-assured Don "The Goods" Ready, the group has three days to sell over 200 cars. But as Don undertakes his newest mission, and quickly falls for the boss's daughter Ivy, he realizes he'll have to trust more than his cars and his crafty skills in deceit to make a success out of the daunting weekend.A smooth-talking jack-of-all-trades attempts to save a struggling car dealership from certain bankruptcy in this comedy starring Jeremy Piven, directed by Chappelle's Show creator Neal Brennan, and produced by Will Ferrell and Adam McKay's Gary Sanchez Productions. Don Ready (Piven) takes sales seriously; he's always up for a challenge, and he parties as hard as he works. Approached to help an ailing car dealership from falling into the red, Ready recruits a crew of his best men and descends upon the quiet town of Temecula determined to succeed. Before long the dealership is flourishing and Ready's crew are kings of the roost, but what happens when the man who made his mint by hustling cars meets the one woman who isn't charmed by his formidable skills as a salesman. Realizing this may be his one shot at true love, Ready starts working overtime to convince the woman of his dreams that he's the best bargain on the lot. The Goods: "Live Hard, Sell Hard"
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